About Us

Tua is a new kind of finance company taking a radical approach to lending and other financial products. Our difference bridges attitude and technology—one that wants to embrace technology as a means to creating a movement. We’re nothing short of an epoch-shattering approach to lending, grounded in humanity. Every day, we strive to be better able to look at not only a potential borrower’s past, but things like personal values, commitment, and ambition. Our goal is to help people fulfill their potential. We don’t give people loans, we invest in their future, and the future of our country.


Blending technology and humanity to make affordable financial products accessible to all Canadians


To be leading edge in the ethical transformation of the lending world

Core Values

  • Financially astute
  • Technologically advanced
  • Living compassion
  • Inspiring hope

Our Manifesto

The Canadian financial system lends money to people based purely on their past and present circumstances. They only examine their credit history and employment record, current assets, and debt. It slices up people’s past, boils them down, and packages them into two neat little stacks: Bankable and Unbankable.

The thing is, every year, thousands of people start over….A new or first job, new school, new relationship, even new country. In many of these cases, there is no track record, or it’s less than perfect. How can Canadians truly embark on a new journey when they’re dragging around their past? They can’t. Canada’s current financing system just won’t let them.

Somewhere along the way, everything human about these decisions has been removed. In order to mitigate risk and make things predictable, our financial institutions lost the ability to predict. Everyone who doesn’t check the right boxes is deemed too risky.

But what would happen if we flipped it all on its head? What if this wasn’t just about history? What if it was about the future, too? What if the system included personal values, commitment and ambition, in the numbers and algorithms? What if it enabled real people to fulfill their potential? And what if it gave them access to the funds that they needed to make their future happen, helping them to realize their full potential?

Great things don’t happen by chance, they happen when people are given a chance…A chance to pursue their passion. So we don’t give people loans, we invest in their future and, as a result, the future of our country. At Tua we aren’t here to revamp an old system. We’re here to do something truly new…A new that’s based as much on potential, as the past.

Tua. It’s not about where you’ve been, it’s about where you are and where you’re going.